Blog

Pickle-flavoured sparkling water has landed on UK shelves. A few years ago it wouldn't have got past a tasting panel. Now it's got a listing and a retail partner — a sign of how fa...  more  

Electrolyte ice pops are landing in the freezer aisle as summers get hotter and "functional" everything booms. But is a frozen dose of salts and minerals something we actually need...  more  

The M&S strawberry sandwich that sold over a million in five weeks is back. But the more telling move is what's sitting next to it — and the £900k facility it took to get there. A ...  more  

Protein stopped being a category and became a demand. From a 150-year-old oats brand to a startup barely a year old, three very different companies are all chasing the same everyda...  more  

One sandwich just used up an adult's entire daily salt limit in a single lunch. But a survey of 546 sandwiches suggests this isn't a Gail's problem — it's a lunch problem. So who s...  more  

Tesco has become the first UK supermarket to replace traditional barcodes with QR codes across an entire product range. A small square on a sausage packet could change how much sho...  more  

Moma Foods built a loyal following as one of the UK's most talked-about health brands. Now a product recall over mouse contamination puts its reputation on the line. Can a trendy b...  more  

Lab-grown meat, edible insects and 3D-printed chocolate are closer to your plate than you might think. With regulators now assessing these new foods for supermarket shelves, will a...  more  

BrewDog built its name shaking up the beer industry with bold flavours, wild marketing, and fans-turned-investors. So how did the challenger brand end up in administration, sold fo...  more  

M&S's new "Only 8 Ingredients" ketchup makes a clean, stripped-back claim — but is it really any different to Heinz, or just a better story? We break down what's actually in the bo...  more