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Explore trends, learn more, and stay informed with our latest blog posts.


 

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Plant-Based Protein: Match the Flavour or Name the Ingredient?

Two plant-based launches reached UK supermarkets in the same week. Both use familiar meat formats, but one leads with flavour and the other leads with the ingredient. What does eac...  more  

The Return of the Pantry: Is Shelf-Stable Food the New Fresh?

More warnings about the food supply chain are encouraging households to keep extra food at home. Alongside this, premium tinned and shelf-stable food is growing. This piece looks a...  more  

Pickle-Flavoured Sparkling Water Is Now a Real Product

Pickle-flavoured sparkling water has landed on UK shelves. A few years ago it wouldn't have got past a tasting panel. Now it's got a listing and a retail partner — a sign of how fa...  more  

Frozen Electrolytes: Do We Need Them, or Just Want Them?

Electrolyte ice pops are landing in the freezer aisle as summers get hotter and "functional" everything booms. But is a frozen dose of salts and minerals something we actually need...  more  

Back for Round Two — and This Time It's Not Standing Still

The M&S strawberry sandwich that sold over a million in five weeks is back. But the more telling move is what's sitting next to it — and the £900k facility it took to get there. A ...  more  

The Protein Gold Rush: A 150-Year-Old Oats Brand, a Challenger, and a Startup

Protein stopped being a category and became a demand. From a 150-year-old oats brand to a startup barely a year old, three very different companies are all chasing the same everyda...  more  

Gail's Saltiest Sandwich: Is the Problem the Filling, or the System?

One sandwich just used up an adult's entire daily salt limit in a single lunch. But a survey of 546 sandwiches suggests this isn't a Gail's problem — it's a lunch problem. So who s...  more  

The 50-Year-Old Barcode Just Got Scanned Out of a Job

Tesco has become the first UK supermarket to replace traditional barcodes with QR codes across an entire product range. A small square on a sausage packet could change how much sho...  more  

Moma Foods: From Trendsetter to Headline News

Moma Foods built a loyal following as one of the UK's most talked-about health brands. Now a product recall over mouse contamination puts its reputation on the line. Can a trendy b...  more  

Tomorrow's Menu: Lab Meat, Insects, and Beyond

Lab-grown meat, edible insects and 3D-printed chocolate are closer to your plate than you might think. With regulators now assessing these new foods for supermarket shelves, will a...  more